I realized something recently; In Science, Inventing and Engineering, we look for and celebrate what is novel, ingenious and revolutionary. In Technology, Consumers and as geeks, we search for and laud what has the coolest features.
For an entrepreneur, the focus should be... "what makes money?" The twain may never meet.
Perhaps this explains companies that make pots of money doing dull, boring, primitive work. It might also explain why so many innovative startups fail.